The Client: Technology Associates is World-class IT Service Company – East Africa’s premier Information Technology Corporation.
The Brief: The objective was to rebuild brand image and showcase them as a globally established leader in the industry. The brand has decided to rebrand with a new logo that would reflect their new vision, credentials, rich portfolio and evolved services.
The Logo Design: The old and lengthy brand name was replaced with a new bold abbreviated identity TA. This new logo inspired a new avatar in the brand imagery across internal and external stakeholders. The colour Green was chosen to convey growth, renewal and freshness that would complement the brand vision.
Since TA had earned many ‘firsts’ in the African continent and their innovation had helped bring about change, these credentials we tactically portrayed in the campaign and internal branding. This reinforced the brand’s transformation and contribution towards the development of an emerging Africa.