The Client: Satranga is an Ayurvedic product range for personal care and medicine, originating in Rajasthan. Being a new entrant in this category, Satranga had a huge challenge to stand out in the already established shelf space. Hence the need for a brand creation exercise.
The Brief: Spending time with the promoters and at their factories in Rajasthan, we realized that this brand had a story behind it. Satranga sourced raw materials like herbs and essentials from a pure source and most of it was home grown too. This also resulted in authentic and pure products that help in various symptoms or beauty care. No wonder the brand has been a favourite in the rural areas and the management wanted to bring this legacy to urban towns.
The Logo Design: The brand logo was derived from the earthy nature of this business. Lean typefaces were used with an element of leaf – a natural essential element of ayurveda, thus giving the brand an interesting visual identity across mediums. Keeping in mind the urban consumer who is smart and wants authentic products, we decided to make the purity of this brand as the central story.