The Client: The future of the Equity market has always been a topic of intrigue for every investor in the world. With #Equity2020 digital campaign, Phillip Capital wanted to invite users to share their view on the future of equity market and generate buzzword for the brand.
The Brief: Our role was to create a unique logo for this campaign by way of visual expressions, content and web platform.To create interaction between industry experts and associates with the Equity market so as to identify, connect and engage.
The Logo Design: The Bull, a symbol of a positive financial market became the campaign icon. Smart designing to look like an app icon, the visual identity of the Bull looked bold and progressive. The logo was used across all campaign touch points.