The Client: Color Drack, an Austrian company known for its premium range of photo albums.
The Brief: sought assistance to launch the brand as it stepped on the Indian terrain for the first time. The main objective was to build the brand’s identity in the Indian market. However, we had to tactfully maintain the Austrian heritage and global appeal of the brand.
The Logo Design: Taking inspiration from the brands Austrian connection, we weaved the national flower Edelweiss into the logo. Since the target audience was photographers and photography is an art, the communication of had to showcase a fresh perspective. The logo was used across all extensions of B2C and B2B communications.