The Client: Logo design for a start-up in bullion industry. The app is designed with an objective to make investing in gold and silver affordable. One could invest in as little as 0.1 grams and could redeems whenever they need.
Brief: A logo design that would span across and be relevant through all media from digital to print.
The Logo design: We made the metal part of the logo by subtly replacing the alphabets. This resulted in an easy connect for the brand.